News

Mofusand FAQ: Everything You Want to Know About...
So you’ve discovered Mofusand — the internet’s favorite fluffy, costumed cats — and now you’re curious to learn more? You’re in the right place! We’ve gathered the most frequently asked...
Mofusand FAQ: Everything You Want to Know About...
So you’ve discovered Mofusand — the internet’s favorite fluffy, costumed cats — and now you’re curious to learn more? You’re in the right place! We’ve gathered the most frequently asked...

The Blind Box: Why Everyone’s Obsessed with Unb...
Have you ever felt the thrill of not knowing what’s inside a beautifully wrapped package? That childlike excitement is exactly what’s fueling the global blind box craze—a trend that’s taken collectible...
The Blind Box: Why Everyone’s Obsessed with Unb...
Have you ever felt the thrill of not knowing what’s inside a beautifully wrapped package? That childlike excitement is exactly what’s fueling the global blind box craze—a trend that’s taken collectible...

Mofusand Hippers Are Here to Hijack Your Heart
Get ready to meet the cutest office crashers of the year. The social media sensation, Mofusand, is back and hijacking our hearts in a whole new way—by peeking over the...
Mofusand Hippers Are Here to Hijack Your Heart
Get ready to meet the cutest office crashers of the year. The social media sensation, Mofusand, is back and hijacking our hearts in a whole new way—by peeking over the...

When Fluff Meets Fame: The Mofusand x Sanrio Co...
Imagine the impossible: Hello Kitty, but make her mofu mofu. Cinnamoroll, but he’s just woken up from a nap. My Melody, but she’s been transformed into a velvety, sleepy-eyed cat. That...
When Fluff Meets Fame: The Mofusand x Sanrio Co...
Imagine the impossible: Hello Kitty, but make her mofu mofu. Cinnamoroll, but he’s just woken up from a nap. My Melody, but she’s been transformed into a velvety, sleepy-eyed cat. That...

The Fluffy, Costumed Cats Conquering the World ...
Move over, Tamagotchi—there’s a new emotional-support icon in town. In an era where Gen Z’s love language is expressed through plushies, one Japanese character brand has risen above the rest—not...
The Fluffy, Costumed Cats Conquering the World ...
Move over, Tamagotchi—there’s a new emotional-support icon in town. In an era where Gen Z’s love language is expressed through plushies, one Japanese character brand has risen above the rest—not...

The Secret of Mofusand: Why They Took Our Hearts
We live in an age of digital overwhelm, yet millions find peace in a nameless cat dressed as a shrimp. Mofusand (モフサンド)—those enigmatic fluffy felines cosplaying as fruit, sharks, and...
The Secret of Mofusand: Why They Took Our Hearts
We live in an age of digital overwhelm, yet millions find peace in a nameless cat dressed as a shrimp. Mofusand (モフサンド)—those enigmatic fluffy felines cosplaying as fruit, sharks, and...